LiveMaX Simulator, Marketing Simulation Game

ADVANTAGES OF USING SIMULATIONS

Through simulation, students understand the impact of their decisions and the importance of prior analysis.
LiveMaX Simulator, Marketing Simulation Game
SIMULATION

Simulations enable a more modern and effective teaching method. Better than case studies or traditional lectures, simulators call for decision-making and applied knowledge from the students.

There is abundant academic research that shows:

  • The use of simulations increases understanding and retention. But when new information is not applied, 75% is forgotten in less than a week.
  • Simulations significantly increase student satisfaction.
  • Simulations are pedagogically superior to a regular class discussion or a case analysis, putting students at the forefront of their own decision-making.
  • Simulations not only favor the acquisition of technical skills, but also promote the development of soft skills such as teamwork and task coordination.
  • Simulations increase course engagement by modeling a realistic business competition.

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